MUJI was established in 1980 in Japan as an opposition to the customs of the consumer society of the time.
On the one hand, affluent foreign-made brands were becoming more and more well-liked within an expanding prosperous economic climate.
While on the other hand, low-cost, low-quality products were starting to appear on the market, which polarized consumer behavior.
In order to restore a vision of things that are truly beneficial for the customer and uphold an ideal of the correct balance between living and the objects that make it possible, MUJI was created as a critique of this state of affairs.
The idea originated from the meeting of two opposing viewpoints: the value of high-quality goods and the absence of brands.
Three steps were taken at first by MUJI, including:
- Choosing high-quality materials
- Checking out production methods
- Packaging healthy and delicious cuisine
MUJI not only offers healthy food products, but it also offers high-quality clothing items, kitchenware for the home that are, above everything and simple to use.
The materials that MUJI uses to create these products are extremely important to them, thus they pay close attention to choosing them.
They look everywhere in the world for the best raw resources and use a variety of inexpensive, in-large quantities of industrial materials as well as elements that have been abandoned by others due to their look.
Quality is the main criterion for selection. These efforts support their capacity to produce inexpensive yet high-quality goods.
The frills and extras that MUJI adds to its goods don’t add value to the brand. In fact, the brand is all about simplicity and it’s a depth of thought and layout that makes it possible to maintain it.
The thorough removal and reduction of extraneous features and design elements unrelated to function led to MUJI’s simplification.
Moreover, the brand is objective and devoid of purpose, ideology, and selfishness. What is best from a user’s perspective is what led them to develop the MUJI idea.
In order to adapt and form itself to the styles, interests, and practices of as many individuals as possible, the brand aspires to simplicity and plainness.
Their dedication, simplicity, and high-quality goods are the main reasons why many people choose to support this brand.
While in London, you may want to visit their biggest stores to experience what a high-quality product looks like.
List of the biggest MUJI stores in London:
- MUJI Tottenham Court Road
- MUJI Oxford Street
- MUJI Covent Garden Store
1. MUJI Tottenham Court Road
Japanese retailer MUJI offers everything from pens and pencils to kitchenware and T-shirts.
Everything offered embodies the neutrality and simplicity of Japanese culture. Delivery is available, however, fees might apply.
At the core of everything they do is their commitment to the neighborhood.
Their ongoing project is to connect with local communities, which highlights the various initiatives they have been involved in, from recycling programs and community markets to partnerships with local food producers and educational institutions.
Explore their products on their website or visit their store to meet your needs.
Tel: +44 20 7436 1779
Address: Unit 4/5, 6-17 Tottenham Ct Rd, London W1T 1BF, United Kingdom.
Monday to Saturday: 10 AM to 8 PM
Sunday: 12 PM to 8 PM
2. MUJI Oxford Street
In 1991, Muji opened its first-ever foreign location in London, and the company has since promoted a fuss-free way of life for the city’s busy residents.
MUJI has experts in minimalism who strive to offer the simplest yet amazing products to their customers.
The brand has 12 locations in the United Kingdom, one of which is on Oxford Street in the West End of London.
The Japanese brand’s motto, which encompasses clothing, housewares, and gifts, is “no brand quality goods.”
Its name is derived from the original name of the company, “mujirushi ryhin,” which means “no brand quality goods” in English.
Comfort is emphasized in clothing for men, women, and children in the classic colors of black, white, grey, and navy.
Their organization-enhancing storage solutions are especially well-liked by their clients, who also benefit from useful travel gear that packs up small enough to fit in a suitcase.
Stationary and fragrance diffusers are some of their top sellers. By supplying refillable items like pens and lint rollers, many products encourage customers to adhere to the brand’s ethos of reducing waste.
Muji is a meaningful brand that prioritizes the well-being and thoughtful consumption of all of its products.
With clean lines, well-ordered shelves, and wood fittings and furnishings that bring serenity to one of Europe’s busiest shopping avenues, expect the store itself to practice what it teaches as well.
Tel: +44 20 7437 7503
Address: 187 Oxford St, London W1D 2JY, United Kingdom.
Monday to Saturday: 10 AM to 8 PM
Sunday: 12 AM to 6 PM
3. MUJI Covent Garden Store
In order to be the complete opposite of consumer behaviors at the time, MUJI was established in Japan in 1980.
Today, MUJI carries an extensive selection of goods, including apparel, cosmetics, home goods, stationery, and even electronics.
Their motto is to promote simplicity, because to them, simplicity is not only modest or frugal but may even be more appealing than luxury, hence it is closely connected to MUJI’s concept of emphasizing that each and every product they manufacture is carefully made and exhibits simplicity.
The Covent Garden location of MUJI stocks straightforward but more attractive goods.
Tel: +44 20 7379 0820
Address: 37-38 Long Acre, London WC2E 9JT, United Kingdom.