6 Amazing Alternative Clothing Stores & Brands In London!

London is known for its diverse fashion scene, and there are many alternative clothing stores and brands throughout the city catering to those looking for unique and edgy styles.

We have mentioned the top six alternative clothing stores and brands in this article.

1.      All Saints

All Saints is an alternative fashion brand based in London, UK, that was established in 1994.

The brand was founded by Stuart Trevor and Kait Bolongaro, and its first store was opened on London’s All Saints Road.

They have expanded to over 250 stores worldwide, including locations in Europe, North America, Asia, and Australia.

Their fashion aesthetic is alternative and edgy, blending vintage and modern styles to create unique pieces.

Moreover, they are known for their signature leather jackets, distressed denim, and rock-inspired graphic tees.

They also offer a comprehensive range of accessories, including footwear, bags, and jewelry, all of which are designed to complement their clothing line.

They have a strong online presence in addition to their physical stores, making it simple for customers throughout the world to shop their collections.

In order to produce distinctive campaigns and limited-edition collections, the company frequently works with musicians, artists, and other creatives.

Contact info:

Email: ask@allsaints.com

Website: https://www.allsaints.com/

Address: Units C15-C17, Jacks Place, 6 Corbet Place, London, E1 6NN.

2.      Lazy Oaf

Lazy Oaf is a popular fashion brand based in London, England. The brand was founded in 2001 by designer Gemma Shiel, who began by creating screen-printed t-shirts in her dad’s garage.

Since then, it has grown into a well-known streetwear brand with a distinct, playful aesthetic.

Their signature style is bold, colorful, and irreverent. The brand’s designs often feature cute and cartoonish graphics, tongue-in-cheek slogans, and quirky details like oversized bows and ruffles.

Some of their most popular pieces include graphic t-shirts, colorful sweaters, and statement jackets.

Contact info:

Tel: 02072872060

Email: ganton@lazyoaf.com

Website: https://www.lazyoaf.com/

Address: 2 Ganton Street, London, W1F 7QL, UK.

3.      Beyond Retro

Vintage and retro clothes are the focus of the well-known alternative brand Beyond Retro in London.

The company was established in 2002 and has since established itself as a top choice for fashion-conscious people looking for one-of-a-kind, distinctive goods.

Their selection of clothing spans from the 1920s to the 1990s and includes everything from vintage band t-shirts to Victorian lace dresses.

The store’s buyers travel all over the world to source the best vintage pieces, and they pride themselves on their commitment to sustainability and ethical fashion.

By sourcing and marketing used apparel, the firm is dedicated to lowering its carbon footprint and advancing a circular economy.

They also revitalize worn-out apparel by upcycling and repurposing it for new designs.

Contact info:

Tel: +44 020 7729 9001

Email: customercare@beyondretro.com

Website: https://www.beyondretro.com/

Address: 92-100 Stoke Newington Road, London, N16 7XB, UK.

4.      Rokit

Rokit is a vintage clothing brand based in London that has become an iconic institution in the city’s fashion scene.

Founded in 1986, Rokit began as a small market stall in Camden selling vintage denim and leather jackets.

Over the years, the brand has expanded to include three stores in London and a popular online store.

Their signature style is a mix of vintage and contemporary fashion, with a focus on sustainable and ethical fashion practices.

The brand curates a wide range of vintage clothing from the 1920s to the 1990s, including everything from flapper dresses and retro sportswear to punk rock leather jackets and military surplus.

They also create their own collections inspired by vintage styles, using sustainable fabrics and ethical production methods.

Contact info:

Tel: +44 20 7836 6547

Website: https://rokit.com/

Address: 42 Shelton St, London WC2H 9HZ, United Kingdom.

5.      Killstar

Killstar is a popular alternative fashion brand based in London that specializes in gothic, witchy, and punk-inspired clothing and accessories.

The brand was founded in 2010 by two friends, who were inspired by their shared love of dark, edgy fashion.

It has since grown into a global brand, with a loyal following of alternative fashion enthusiasts around the world.

The brand’s aesthetic is often described as “darkly romantic,” with a focus on bold graphics, intricate detailing, and a dark color palette of black, gray, and burgundy.

Their clothing line includes everything from cozy knit sweaters and graphic tees to dramatic maxi dresses and statement jackets.

They also offer a wide range of accessories, including jewelry, bags, hats, and shoes, all featuring their signature gothic style.

In addition to their online store, they have also opened several brick-and-mortar locations in London and other major cities around the world.

Their flagship store in London’s Camden Market is a must-visit destination for alternative fashion lovers, with a darkly atmospheric interior and an impressive selection of clothing and accessories.

Contact info:

Website: https://eu.killstar.com/

Address: London, UK.

6.      Punkyfish

A fashion company called Punkyfish with headquarters in London, UK, provides a distinctive selection of apparel and accessories.

The company is well-known for its edgy, punk-inspired style, which appeals to young, style-conscious people.

When Punkyfish first started operating in the early 2000s, it immediately established a reputation for its audacious and outlandish designs.

Everything from graphic t-shirts and denim jackets to tiny skirts and bold accessories is featured in the brand’s collections.

One of the things that sets Punkyfish apart from other fashion brands is its commitment to sustainability.

The company sources its materials from ethical suppliers and uses eco-friendly production methods whenever possible.

Contact info:

Tel: +44 20 8974 9182

Address: Unit 29, Shopping Centre, 31 Eden St, Kingston upon Thames KT1 1BJ, United Kingdom.