The LEGO Group is a privately held Danish firm headquartered in Billund. The Kirk Kristiansen family, which created the company in 1932, still owns it today.
For them, quality is the challenge of constant improvement in order to deliver the greatest play equipment, the best for children’s growth, and the best for society and their partners.
From a reputation for industrial excellence to universal trust, the firm aims to provide high-quality toys that speak for themselves and gain everyone’s endorsement.
The biggest Lego store in London is in Leicester Square. It reopened almost after four months of the substantial renovation as the largest Lego store in the world.
The addition adds 300 square meters to the original store, bringing the total square footage to 805 square meters.
Huge lines developed outside the store as soon as the store reopened as fans eagerly awaited the arrival of Lego icon Lester on a London bus.
It offers an even more colorful and varied shopping experience and solidifies the business as a great place for both tourists and Lego lovers alike who are in or around central London.
You may want to visit the store to discover what new sets are available, with a few in-store-only bargains.
With so many Lego sets available, not only your kids but you will have a great time as well.
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Which Is The Biggest Lego Store In London?
The newly extended and renovated store in Leicester Square displays 3D models inspired by the stories of Britain, which honor the nation’s heroes, idols, and history.
There are Lego models of various film actors and inspirations, including:
- James Bond
- Sherlock Holmes
- Gringotts
- Diagon Alley
- Spider-Man
Moreover, the store is not restricted to only more contemporary stars, the world-famous playwright William Shakespeare is present with his recognizable goatee, waiting for selfish as you travel around the store.
The Lego model of William Shakespeare waits at the top of a red double-decker London bus constructed with hundreds of thousands of Lego bricks, where visitors may take photographs with him.
There are also Lego sets of Big Ben and Buckingham Palace.
The central site has been renovated and now offers even more square footage, along with new exhibits that are emblematic of the United Kingdom and some of Lego’s most popular product lines.
That means, for instance, you can greet the actors of the Harry Potter franchise in Lego form.
The store now offers an even more colorful and varied shopping experience and reinforces the business as a terrific spot for both tourists and Lego aficionados alike who are in or around central London.
Huge lineups grew outside the store as soon as it reopened as fans excitedly awaited the arrival of Lego legend Lester on a London bus.
Contact info:
Tel: (+44) 020 7839 3480
Website: https://www.lego.com/en-se/stores/store/london-leicester-square
Address: 3 Swiss Court, London, W1D 6AP, United Kingdom.
What Are The Opening Hours?
The store is open seven days a week, but the opening and closing hours may vary as mentioned below:
Monday: 10:00 AM to 10:00 PM
Tuesday: 10:00 AM to 10:00 PM
Wednesday: 10:00 AM to 10:00 PM
Thursday: 10:00 AM to 10:00 PM
Friday: 9:00 AM to 10:00 PM
Saturday: 10:00 AM to 10:00 PM
Sunday: 12:00 AM to 6:00 PM
What Does The Store Feature?
The store offers the following features:
Personalization Studio:
Visitors can envision themselves as Lego portraits or Minifigures.
Interactive Storytelling Area:
Customers can engage in an interactive walk-through experience featuring Lego goods from the company’s past.
Tree of Discovery:
Visitors of all ages are welcome to explore a fantastic wonderland hidden inside a gigantic tree via windows in its rainbow-colored trunk.
Visitors to the new store will also have access to the widest variety of LEGO products in the world, including exclusives like Minifigures of many idols.
Fans will also be able to purchase exclusive items such as James Bond sets, Spider-man figures, postcards, Buckingham palace, and much more.
How Big Is The Lego Store In Leicester Square?
After four months of substantial renovation, Lego reopened its store in London’s Leicester Square as the largest Lego store in the world.
The addition adds 300 square meters to the original store, bringing the total square footage to 805 square meters.
The six-meter-tall LEGO Big Ben contains a functional clock that is lit at night, just like the actual structure.
In addition to Big Ben, there are numerous other magnificent models that will make the heart of every LEGO enthusiast race.
Another attraction in Leicester Square is the LEGO Mosaic Maker. It gives LEGO enthusiasts of all ages the opportunity to create their own unique LEGO mosaic portrait.
You can simply enter the photo booth-like device and get your picture taken. After that, you will be given written instructions and the necessary LEGO bricks to construct your own LEGO portrait.